February 2024
Visual Identity
Strategy
Webdesign
HAYP MUSIC
Developing the visual identity for Dutch producers duo HAYP MUSIC, featuring renowned musicians Patrick Mijnals and Alvin Lewis, began with strategic marketing research. Their goal: an unapologetic, bold, and unforgettable presence. The resulting identity reflects their fearless approach, blending dynamic visuals with striking elements that capture their powerful, in-your-face style.
Creating the visual identity for Dutch producers duo HAYP MUSIC, composed of Patrick Mijnals and Alvin Lewis, was an immersive process rooted in strategic marketing research. The project began with exploring their unique sound and personality, which led to identifying key traits: unapologetic, bold, and impossible to ignore. Through collaborative workshops and
moodboarding, their vision for a fearless, "in-your-face" brand presence was distilled into a cohesive concept. The resulting identity incorporates dynamic visuals, edgy typography, and a color palette that radiates energy and attitude, perfectly reflecting the duo's commanding musical presence and their desire to stand out in a crowded industry.
